The Hispanic Market

Win Through Diversity - I learned early in my career that diversity in the market requires companies to have employees that look like and think like their markets. That means more diversity -racial, ethnic and gender - in the ranks at every level, especially of leadership teams and customer-facing staff.

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the hispanic market - demographics

The Hispanic demographic is playing an increasingly important role in shaping the U.S. economy. Major corporations now understand that reaching the Hispanic market is a core business imperative. This is especially relevant for companies with customers in states with large Hispanic populations.


  • Purchasing power of Hispanics is predicted to exceed $1.5 trillion by 2015
  • In 2009, nearly 3 million Hispanic-owned businesses generated $500 billion in annual revenues
  • The number of Hispanic firms is growing 4X faster than the overall number of U.S. firms
  • Approximately 1 out of every 6 Americans is Hispanic
  • In all, U.S. Hispanics make up the 2nd largest nation in the world – only Mexico is larger
  • Hispanics represent more than 50% of the U.S. population growth since 2000
  • 25% of all kindergarten students in public and private schools in the U.S. are Hispanic
  • 2.5 Hispanics are born in the U.S. every minute or 3,700 per day