- Hispanic – born in Santiago de Cuba, Cuba
- Educated in the U.S.
- Deep and personal understanding of the immigrant experience and specific needs of Hispanics in America
- Proven ability to understand the Hispanic market in America, its size and diverse demographics, cultures, lifestyles, values and specific needs
- Bilingual Spanish/English
- Professional assignments in Puerto Rico, California, New York, Florida, and Texas – all with large Hispanic populations
- Demonstrated ability to execute customized advertising, marketing, and social media networks strategies for specific Hispanic markets
- Proven track record of increasing Hispanic market share and loyalty
